The Creator Archetype is a beacon of innovation, imagination, and ingenuity. People who embody this archetype are driven by the relentless pursuit of innovation. These are the artists, inventors and visionaries of our society who are admired for their ability to birth new ideas and shape new realities. This can be seen in both cultural figures, and iconic brands.
But first, let’s talk about The Creator Archetype in film and how this archetype has created some of the most iconic characters.
The Creator Archetype in Film
In film, the creator archetype was portrayed by Robert Downey Jr. as Tony Stark in the movie “Iron Man.” Tony Stark is a famous inventor in the movie who uses his ingenuity to build his own personal armor suit which is used to combat villains and save the world.
“If you can imagine it, it can be done.”
DESIRE: To provide structure to the world
PERSONALITY TRAITS: Innovative, Creative, Inventive, Inspirational, Imaginative
EXAMPLES: Apple, HP, General Electric, LEGO, Canva, LRG, IKEA, Sony
Examples of the Creator Archetype
Brands that fall into this category usually express these qualities through their messaging, design philosophy, product launches and overall experiences that are carefully crafted to inspire. Below are 5 examples of Creator archetype brands as well as how they use video commercials to tell their story in unique ways.
1.) IKEA
One brand that would fall into this category would be Ikea, the Swedish furniture brand, which revolves around creativity and innovation. This could be seen in everything from their design philosophy to their retail experience and their campaigns. Through this commercial, they try to inspire people to question conventional thinking, push their imagination, and use their creativity to create a better future.
2.) Sony
Sony is known for its innovative technologies and consumer products. They are associated with innovation and pushing the boundaries of technology. They are also appreciated by consumers for their commitment to sleek and stylish design. Through this campaign, they express the essence of their brand which is about unleashing creativity and enhancing technology to enrich people’s lives. Sony’s purpose is simple: To fill the world with emotion, through the power of creativity and technology.
3.) General Electric
GE is a Creator brand that positions itself as a leader in technology and innovation across multiple sectors. They also place more emphasis on their commitment to sustainability and societal impact through their renewable energy solutions and healthcare innovations that also appeal to environmentally conscious consumers and socially responsible investors. Through this campaign, they express their mission to build a world that works. They tell their story in a way that inspires others to rethink the world they live in and build a better future.
4.) Lego
The entire legacy of Lego is built on its commitment to creativity and innovation. Through their products, they spark the creativity of children and make learning fun. Everything from their products to their messaging is designed to encourage both children and adults to unleash creativity.
5.) Apple
Apple is an iconic Creator brand that also revolves around innovation, creativity, and quality. Their distinct design philosophy is seen in not only their products but their packaging and retail stores. Through their Think Different campaign, they align their brand with the great thinkers of history who have inspired others to see things with new eyes. This campaign helped to solidify Apple’s position as one of the world’s most admired brands.
In conclusion, The Creator brand archetype uses a distinct combination of creative expression and innovative thinking to create emotional connections with audiences. Some perfect examples are Ikea, Sony, GE, Lego, and Apple. This archetype can also be seen in film and in other aspects of culture. Creators leave a mark on society by shaping the way we think, feel, and interact with the world around us. If you enjoyed this article then you may also enjoy my previous one on The 12 Brand Archetypes.
