Developing SGBPTSD
SGB stands for Stellate Ganglion Block and it is a new and innovative technique for treating Post Traumatic Stress Disorder pioneered by Dr. Lipov.
The Challenge
The client needed a new visual identity to be used on the website, stationery, business cards and social media as well as medical scrubs. The healthcare logo design had to convey the speed and high efficiency that is associated with the treatment as well as the scientific nature since it was medical related.
Illustrations were also needed to describe the new procedure in a way that people can understand. One concern was conveying that the treatment is for both military and non-military.
Target Audience: Military and Non-Military Lay people looking to learn more about program.
The Solution
We decided to go with a solution that was more simple and abstract. This way it is able to work more easily in online and physical applications. It incorporates a syringe to communicate what the procedure is like and the tagline ‘From fight or flight to laughter’ is based on a real patient testimony and conveys the transition that the patient will go through.
illustrations were created to give people a better understanding of the treatment through simplified diagrams, renderings and animations. Emojis were also created to give the brand a subtle sense of playfulness and communicate the inclusive healthcare for all policy. We also used emojis to show that they treat both military and non-military. The icons depict kids, soldiers, and different ethnicities to show that diversity is welcome and appreciated.
The new visual direction for SGBPTSD conveys the speed and efficiency of the results that patients receive. It provides a better understanding of the treatment and the impact it makes in peoples lives.
Overall, the project was a success and the client was able to further develop his brand. To learn more about the SGB PTSD you can click this link.You can also find it on FOX news by clicking here.
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If you would like to discuss a new visual direction for your brand, click below and let’s get in touch. It all starts with a free consultation.
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