Launching A Non-Invasive Medical Spa Online
Non-Invasive Full BodyWorks LLC is a Medical Spa based in Rockville, MD that provides mostly Non-Invasive body contouring, health coaching and weight loss management services.
The Challenge
The main challenge was the time sensitivity of the project. The owner was looking to launch the website on the same date as the physical location which was to open in the next 2 weeks. The previous web designer designed the site to look too masculine, medical and clunky. It was also too slow and did not have the aesthetic appeal that would not appeal to the target audience. In order to launch more effectively, non-invasive needed a redesign to look younger and fresh. It also needed to allow for an easier scheduling experience.
Target Audience: Healthy young adults looking for a non-invasive solution for fat loss to get ready for the spring/summer.
The Solution
The new website design clearly communicates the services in simpler language as well as what makes the company unique. The new visual direction is cleaner and more youthful. The Aesthetic Record program was also integrated into the site to allow for more HIPAA-compliant scheduling system. Google Analytics and search console was also integrated so we can track how the site is performing and optimize it over time.
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The new visual direction conveys the confidence that comes from looking and feeling physically fit as well as the experience that people get from the treatment.
Eventually, We were able to launch the site and meet the deadline. Further updates will also be made to improve it over time. The new visual direction is a cleaner presentation that allows the brand to stand out online as a more modern medical spa.
Would you like to work together?
If you would like to discuss a new visual direction and launch your brand online, click below and let’s get in touch. It all starts with a free consultation.
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