Earnest Logistics
Earnest Logistics offers reliable and efficient hot-shot car hauling and delivery solutions. The goal is to eventually expand into full scale logistics and operate across the US.
The Challenge
The brand needed to develop a more distinct visual identity that would allow it to stand out in a highly competitive marketplace. The brand needed to more effectively launch online so needed a full visual identity, a responsive website, business cards and vehicle magnets. The website needed to allow people to learn more about the company, get a free quote as well as apply to become a driver. It also needed to allow the brand to look more well established.
Target Audience: Primarily companies looking to relocate who need to move their equipment locally or from state to state. Dispatchers and other partners in the logistics industry.
The Solution
The next phase was researching into others in the industry to gain a better understanding of how they present their brands as well as what customers are dissatisfied with. From research we found that speed was a huge issue among clients in the logistics industry so the new visual identity needed to reflect the promise of efficiency. This insight helped to inform our design decisions as well as how we approach messaging.
In order to truly stand out, the branded needed a full style guide that allows it to communicate through a broader range of visual elements that work together as a system. The style guide covered the photographic approach, iconography, typography, and color scheme. It also included other supporting elements such as a pattern and a 30 degree angle that helps to hold the system together.
The new visual identity for Earnest Logistics goes beyond the logo with a more holistic visual expression that is designed to reflect the brand promise of speed, safety and efficiency in a dynamic way.
Overall, the project was a success and the brand is now ready to scale successfully in the next year. The website’s performance will also be tracked to allow us to improve how it performs over time. You can follow this link to learn more about Earnest Logistics.
Would you like to work together?
If you would like to launch your brand online and discuss a new visual direction or strategy, click below and let’s get in touch. It all starts with a free consultation.
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