Financial Futures 1st

For the design direction we decided on something more down-to-earth. Inspiration comes from family and the experience you get from being financially free. The butterfly was chosen as the symbol because of how it conveys the theme of empowerment, transition and relief or the freedom of living your dreams. It also scales nicely at smaller sizes. 

The business website design was created with the intention of taking complex concepts and displaying them in a way that is easy to understand. The website is responsive and allows people to easily schedule appointments. The website starts with the phrase “Planning is the Key to a Secure Future” as the header. This effectively summarizes the value that the brand offers. It was also chosen because of the emotional positive sentiment that it evokes. The hero image portrays one of the target customers: Young parents starting a family. The sub-header goes more in-depth on the value and why it is important. Beneath the sub-header is a button that links directly to the scheduling form.