Advertising Alpha Men's Primary Care
Alpha Men’s Primary Care (formerly Alpha Mens Clinic) is the first family practice for men in the Rio Grande Valley. They are based in Texas with branches in El Paso, Brownsville and McAllen.
The Challenge
They were looking to launch their business in a way that stands out, improves perceptions and presents them as a leader in healthcare for alpha males. This would include a new website, One distinct logo to match their three branches as well as design solutions to advertise their new service offerings.
Target customers: Males, in between the ages of 35 to 75 that are having health issues or are being proactive with health concerns such as low energy, gained weight, decreased libido, or decreased muscle mass or decreased male performance.
The Solution
The first part of the project was to design a logo that would be eyecatching and communicate their brand which revolves around boldness, excitement and being daring. After other options were considered they chose the fiery red lion to be used with their website, signage, labels, advertising and collateral.
Most of their competitors had a more corporate look and feel that is common among hospitals and clinics. This design direction was chosen to make the brand appear more lively and dynamic like a fitness brand since a lot of their target customers were bodybuilders and athletes. This design direction would also help it to appear more differentiated.
A series of print brochures and marketing collateral were created to build brand awareness about their different services packages. We were able to present the large amount of info in a way that doesn’t look too busy and is easy to digest.
The new visual identity for Alpha Men’s Primary Care is bold, lively and dynamic to reflect the theme of rejuvenation and empowerment through quality healthcare solutions.
Overall, the project was a success and New Victory Marketing also collaborated in the project to further develop their online presence for local search.
Would you like to work together?
If you would like to discuss a new visual direction for your brand, click below and let’s get in touch. It all starts with a free consultation.
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