Apricot Branding

Launching A Local Cleaning Business Online

Squeaky Clean LLC, is a residential cleaning brand serving the Montgomery county region of Maryland.

The Challenge

It was a new cleaning brand so struggled with understanding the brand building process, the industry and how to navigate the web as a tool to gain new customers. They also struggled with how to convey the company message both visually and verbally in a way that was also differentiated. Ultimately the goal was to advance into commercial cleaning as well.
 
Target Customers: Elderly and disabled people as well as busy people and single parents with long work hours.
 
Competitors: Merry Maid, Molly Maid of Silver Spring, MaidsPrime, Atlantic Maids, Bright Home Solutions, etc 
cleaning brand

The Solution

The project began with research into other local cleaning businesses as well as their target customers. They were looking to advance into the commercial sector so we considered commercial cleaners as well in terms of their overall look and feel and the benefits that they conveyed through their branding. 

We also looked through dozens of customer reviews online to gain a better idea of what customers were looking for in a cleaning company as well as what they were concerned about or dissatisfied with. All the info gathered helped to make sure the brand is as differentiated as possible from the visual identity to website to allow the client to compete at a higher level.
 

All the information gathered helped me ensure the brand is well differentiated from the visual identity to the website which was developed with accessibility as a top priority. Every creative and technical decision was done to make it easier for users with impairments and disabilities to intuitively navigate the site.

cleaning brand
cleaner website
uniforms

Overall, the project was a success and we were able to launch the cleaning business in a more impactful way that allowed them to stand out. It was also recognized by DesignRush for the Best Design Awards for being among the top 10 cleaning visuals with pristine and flawless designs.

Would you like to work together?

 If you would like to launch your brand online, click below and let’s get in touch. It all starts with a free consultation.

GET IN TOUCH

View More Projects

apricot branding
consultant website
apricot branding

Subscribe for more helpful tips

error: