Self-Love Nutrition
Self-Love Nutrition is about sustenance of not only the body but mind and soul. It is a wellness brand to help people apply self-love as they journey towards a healthier lifestyle. It’s about believing in yourself, empowering yourself and embracing your inner core.
The Challenge
In order to begin a social media launch, The client was looking for a fresh new wellness logo to convey the theme of self-love in a way that is memorable and unique. The symbol for self love will be used for branding on merchandise, signage, social media, as well as the new youtube channel.
Target Audience: Individuals who want to feel good and look good. Individuals who have set health goals but seem to never reach or maintain their goal. Those who seem to never reach work health or personal goals because of self doubt. They need help in applying self-love and healthy nutrition in their lives.
The Solution
The chosen wellness logo is a strong symbol for self love. It uses very warm colors and incorporates a golden circle which is associated with wholeness and the heart sits inside of it. The branch extends from the heart to represent the vitality and growth that runs through it. The typographic approach combines the font Caudex with Satisfy to reflect the serious but fun nature that we are trying to convey. The golden highlights on the tip of the letters also help to tie everything together cohesively.
The tagline, “Embrace Your Inner Growth and Outer Glow” conveys an empowering message to the target audience in a simplified way that is easy to remember. It is based on the idea of the brand being about not only the body but mind and spirit.
The new brand identity for Self-Love Nutrition represents the warmth, rejuvenation, vitality and growth that people experience from finding self-love. The tagline “Embrace Your Inner Growth & Outer Glow” Is an empowering message of physical, mental and spiritual progression.
Overall the project was a success and Self-love Nutrition will also be coming soon to connect with people through the YouTube channel.
Would you like to work together?
If you would like to discuss a new brand identity for your wellness brand, click below and let’s get in touch. It all starts with a free consultation.
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