Enhance your Brand's Messaging: Make Your Message Matter!
Is Your Brand’s Message Getting Lost In A Sea of Competition? We’ll its time to make your message stand out!
This insightful webinar was designed specifically for businesses that struggle with getting their message heard, remembered and understood. Eddie Egesi shared his insights to help listeners clarify and amplify their marketing message so it resonates with their core target audiences. We spoke about:
- The importance of having a coherent message
- How to communicate complex ideas to customers in ways that are easier to understand and more interesting
- What makes a headline effective at drawing attention and creating intrigue
- How to make your website more engaging to read
- And more!
Tue Sept 23, 2025 | Thur Sept 25, 2025
Voyage Baltimore
Eddie Egesi of Colesville, MD on Life, Lessons & Legacy
Voyage Baltimore is a platform that features some of the most inspiring stories from across the state of Maryland. In this interview, Eddie Egesi shares 1 common misconception that people have about what branding and entrepreneurship is truly about.
He talks about how his past shaped him into who he is today and some of the challenges he faced along the way. He also talks about the difference between fads and foundational shifts that may impact your business.
Mon Sept 15, 2025
Build Brand Relevance In Your Local Community
Local brand relevance is the level of connection, meaning, and value that your brand has to the community that it serves.
In this insightful virtual presentation, Eddie Egesi shared his insights to help small business establish a stronger local presence and make a lasting impact in the community. He spoke about:
- The importance of building a deeper connection with your community and staying locally relevant
- Examples of brands that started with a strong relationship with the community before expanding internationally
- Actionable tactics for building local relevance in your community
Wed July 23rd, 2025
Bold Journey Magazine
Bold Journey is an online magazine that features authentic stories, insights, and lessons on human resilience and personal growth. In this recent interview, Eddie Egesi shares what he does to stay creative and plant new ideas in an era of short attention spans, instant gratification, and constant noise..
Tue July 8, 2025
Digital Growth Essentials: Session III
Digital Growth Essentials was a 3 part virtual series that covered audience research, social media, and content SEO. Apricot Branding collaborated with the MBCC, Strategic Solutions, and 5 Lions Digital Marketing to deliver insightful presentations, filled with practical tips that listeners could apply to their businesses.
In the final session, Eddie Egesi shared the best practices for boosting your website’s rankings and attracting your target audience through value-driven content.
This session was designed for businesses that struggle with attracting quality visitors to their website and boosting their brand credibility online. He spoke about;
- How AI is transforming the way we search for products, services, and information online.
- Strategies to turn your website blog into a client attraction magnet.
- Best practices for building a successful blog that attracts 1000s of quality visits a month
Thur Jan 16, 2025
The Business Leadership Academy: Cohort III
Eddie Egesi gave a 1hr presentation on website strategy and optimization at The 2024 Business Leadership Academy. This was a hands-on learning experience by the Maryland Black Chamber of Commerce which focused on business ownership, growth, marketing & operations.
Wed Feb 14, 2024
M&T Bank Accelerator Program: Marketing & Outreach Session
Eddie Egesi hosted the Marketing & Outreach Session of The M&T Accelerator Program. This was a 2hr virtual session covering high-level branding/marketing plans, social media, networking and community partnerships.
The M&T Accelerator Program is an 8-week program that is offered to businesses in Prince George’s County for free from September 26th till November 14th. The program covered a variety of topics, including marketing, financial management, and pitching. The goal is to equip these businesses with the tools and resources they need to succeed in today’s competitive market.
Tue Oct 24, 2023
The MBCC Startup Bootcamp
The Startup Bootcamp was a short seminar that was organized by the MBCC and sponsored by Montgomery County Maryland. It featured experts from the local community who spoke on a variety of topics to aid in starting and sustaining a successful business. The topics ranged from business planning to insurance, marketing and website development.
In this physical event, Eddie Egesi of Apricot Branding gave a short presentation on “3 Big Changes to Improve Your Site Performance.” In this talk, listeners were informed about 3 crucial things to consider that have a major impact on their site performance.
Location: The Silver Spring Innovation Center, 8070 Georgia Avenue, Silver Spring, MD, 20910.
Thur Oct 5, 2023
Elevate Your Brand
The Elevate Your Brand Series was a virtual seminar hosted by Eddie Egesi of Apricot Branding in collaboration with the Maryland Black Chamber of Commerce and the Level Up Program powered by FSC First.
In this 6 part series, listeners were provided with insights to help them maximize the impact of their brands to achieve greater results in their marketing and sales efforts. We spoke about building an emotional brand, aligning your branding with your marketing and sales, uncovering your brand’s uniqueness, building trust and credibility and achieving more clarity on your brand.
Thur, July 13 – Sept 21
Fast Connections for Business Success
Tue, June 13, 2023
Black Business Olympics, Day 7
- The importance of emotion in purchase decisions.
- The Emotional drivers that motivate customers to prefer a brand over others.
- Helpful strategies to help you create a more emotional connection with your audience.
Sun, May 28, 2023
Coffee with T Podcast
Whether you’re an aspiring entrepreneur or a seasoned business owner, this interview is a game-changer. Gain practical tips, explore engaging analogies, and unlock the secrets of branding success with Eddie Egesi on the Coffee with T Podcast.
Discover the five key elements that will elevate your brand to new heights! From forging emotional connections to creating authenticity, differentiation to crystal clarity, this episode will empower you with invaluable insights and strategies.
Tue, July 18, 2023
Discovering The Secrets of Mastering Market Differentiation
In this engaging episode of Coffee with T, Eddie Egesi dives into the art of market differentiation, sharing powerful insights on how to elevate your brand above the noise and build a clear, effective differentiation strategy.
Tue, Dec 12, 2023
The Interactive Business Marketing Seminar
The Interactive Business Marketing Seminar was a physical event sponsored by the MBCC, PGCC, The FSC First Level Up Program and The City of Mount Rainier, MD. In this event, Eddie Egesi joined other marketing consultants to provide listeners with branding and marketing advice to take their business to the next level.
Location: Media Arts Lab, 3311 Rhode Island Ave, Mount Rainier, MD, 20712
Thurs, Feb 16, 2023
The Cortez Hustle Show
Mon, Feb 6, 2023
