Launching A Retail Branding Company Online
MJE Creative is a company focused on helping clients achieve visibility, awareness & growth primarily at the retail level through dynamic displays, packaging & merchandising solutions.
The Challenge
MJE Creative Services was launching a new division called MJE Creative Displays and needed a new visual identity to establish it as a separate corporate entity. The new visual direction also needed to clarify how MJE Creative Displays was related to MJE Creative Services.
A new website needed to be developed for both divisions that is cleaner and more modern. Upon doing a review of their old website, I found a lot of design related issues, messaging issues and structural navigation issues that needed to be addressed. The email marketing templates needed to be updated to a cleaner layout to improve the performance of the campaigns. The social media pages needed to be properly optimized and a more professional presentation needed to be developed .
Target Audience: Marketing managers, product managers and sales teams of entrepreneurial startups and major brands.
The Solution
The new website was developed to be cleaner, more modern, and easier to understand and navigate. The clients portfolio of work was also improved to be bolder and more visually attractive. This was a crucial part of lead generation. Along with the powerpoint presentation that can be used for physical and virtual events. The messaging on both the website and social media was fine-tuned to emphasize the value that clients receive and what makes the company unique. A new business card and postcard layout was also developed to match the new aesthetic.
The new visual direction for MJE Creative creates a stronger and more compelling first impression both online and in print. It makes it clear what makes the brand unique and valuable as a trusted retail solution for businesses.
Overall, the project was a success and we were able to launch the brand both in print and on screen with a cleaner aesthetic, clearer messaging, easier navigation and a pagespeed score of 90 on pagespeed insights. Google analytics was also connected to allow us to track how the site is performing over time. Feel free to visit the site at mjecreativedisplays.com
Would you like to work together?
If you would like to discuss a new visual direction for your brand, click below and let’s get in touch. It all starts with a free consultation.
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