Written By Elena Stewart
Elena Stewart is a certified life coach who specializes in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She successfully transitioned from the corporate world to running her own business, and she now helps others achieve their career goals and dreams.
Bars, fitness centers, and many other types of small businesses are among those hit hardest by the pandemic. Once the backbone of the American economy, the survival of countless small businesses are now in question. If you own such a business, then it’s imperative that you evaluate your current situation and find ways to push forward. Here are some tips and resources to help spark some ideas.
1.) Adjust Your Strategy
Any successful business will have a good strategy—and that’s true now more than ever.
- First of all, assess your financial situation and determine any steps you can take to improve it.
- Think of ways you can be innovative with your strategy; now is the time to take bigger risks than you might be used to.
- With more and more consumers turning to the web for shopping and finding businesses, make sure your company is effectively marketing and selling
- If you haven’t already, look into transitioning your employees to telecommuting and remote work.
2.) Get Help From Experts
You and your employees don’t have to do everything on your own. Hire freelancers for the tasks and projects that you are not equipped to do efficiently.
- If your website needs a boost, hire a web developer to make it more engaging and user-friendly.
- Hiring a visual designer like Designs by Egesi to help you with branding, illustration, and publishing can also do wonders for growing your business.
- You can also hire freelance accountants, engineers, IT specialists, and many other kinds of professionals through online job boards.
3.) Invest In Your Brick-and-Mortar Establishment
If you have a physical location for your business, it’s important not to forget about keeping it in good condition and figuring out how best to use it.
- If your physical location is still closed or open at a limited capacity, make sure it stays well-maintained and clean, and make any necessary repairs.
- Also, think of improvements you can make, such as putting in new carpet, painting the walls and counters, and changing out light fixtures.
- Along with boosting the appearance of your physical location, think of ways that you can use it to offer special services to your customers, such as curbside pickup and in-store discounts.
While it’s true that many small businesses are not surviving the current pandemic, it doesn’t mean that yours can’t. Be sure to make any necessary adjustments to your strategy, hire freelancers where it makes sense, and continue to invest in your physical location. Implementing these tips and remaining open-minded to other ways that you can grow your business will help you not just survive the present, but thrive in the future.
