Apricot Branding

Beyond Christian Lifestyle Apparel

Creating Fresh New Concepts for 7 Nights

7Nights is here to bridge the gap between Christian lifestyle apparel and art. It was birthed out of the desire to advance God’s kingdom and reach out far and wide.

The Challenge

The goal is to set the standard for christian streetwear through artistic and thought provoking designs. The purpose behind each design is to inspire you to express your faith freely through streetwear in a way that could impact others. 7Nights was looking for a visual redesign. The initial logo lacked the boldness that was needed to stand out and did not work as a full visual identity. The project included a new visual identity as well as on-going apparel design. Technical support was also needed to optimize the website for better performance.
 

Target Audience: Very authentic, look for brands that have a mission and want to wear their beliefs on their clothes. Usually 25-40years olds.

Competitors: Native Supply, God The Father Apparel, Elevated Faith, TruVine Apparel, Grateful Apparel, Dope Faith Apparel, Apostle&Harp

brand character

The Solution

The new visual identity incorporates a friendly brand character named ‘Sunny’ that moves freely as a visual expression of the brand. This allows for more potential for flexible use of the logo in websites, ads, animation, clothing, jewelry and even toys

The brand character is based off the cherub which is the second highest rank of angel often depicted in art. A much cooler, modern and playful cherub was created that our target audience can connect with. The character can change outfits, poses and expressions but maintains a sense of calmness and playfulness.
 
The logo redesign also included a cupped hands symbol that represents the hand of God. It is bold and very scaleable. Everything fits cohesively into a well-crafted emblem. The logo redesign looks very balanced overall and positions the brand as a truly bold, authentic and Christian lifestyle apparel.

The new logo redesign for 7Nights is bold and authentic while still conveying the sense of peacefulness, spirituality and balance. The Cherub, the symbol, wordmark and tagline is all custom designed and fit cohesively into a well-crafted emblem.

logo redesign
brand character
logo redesign
logo redesign
logo redesign
christian lifestyle apparel
lifestyle apparel

A series of lifestyle apparel designs were also created and formatted for production on stickers, tshirts and hoodies. The designs convey different biblical themes and stories from Adam & Eve to Sampson. As part of the overall project, the Shopify website was also improved to make it more trustworthy, user-friendly and help to improve its performance on search. I was also able to answer any other questions or concerns concerning launching online. You can visit the website today at 7nights.life.

Would you like to work together?

Are you looking to launch your own lifestyle brand? You may also just be looking for a complete redesign. Click below and let’s get in touch. It all starts with a free consultation.

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